With the ever-changing landscape of fitness in a COVID-19 world, Hannah needed a predictable way to grow her business. Clients are struggling to manage gym closures and online training in a consistent way. Hannah wanted to help bridge the gap and share her knowledge with the community.
I helped Hannah create a website that allows potential clients to sign up for various different fitness and nutrition packages, and learn more about her offerings.
Through research I developed a user persona that would guide the development of Hannah’s programs and website.
By leveraging user research, and Hannah’s current knowledge, we built tiered packages geared towards the user persona’s pain points and goals.
I created branding and strategy for Hannah to be implemented into her business. Wireframes and prototypes were developed to create drafts of the website that could be easily tested and changed before taking the website into development. We determined the navigation, highlighted sections, and key information that needed to be present on each web page.
Webflow was used to develop the designs of Hannah's new coaching website. After Effects and Stripe were used and integrated into the website to make for exiting design, and a seamless user experience.
