REVIVE Performance & Health

I created a website for Jordan & Kirsten Bryson that communicates their desire to redefine what chiropractic care is, and create a community for Calgarians.

This problem was worth solving because of how misunderstood chiropractic care can be. It is often seen it as a back cracking service, as opposed to injury treatment and prevention. Chiropractic care and services allow individuals the freedom to move their bodies as they desire. REVIVE Performance & Health needed to communicate this.

Timeline

2 months

Roles

Jackie

UX designer, website developer, copyeditor

Jordan & Kirsten Bryson

Stakeholder/owner, copywriter

Goal

Build a website that communicates the breadth and depth of chiropractic care, and create a sense of community.

Programs Used

Samantha

Age: 34

Education: Undergraduate degree, CPA

Hometown: Calgary, AB

Family: Husband, 2 kids

Occupation: Accountant

“As a working mother of 2, who works 40+ hr weeks
I want to improve my physical health and office ergonomics
So I can work full days and still physically keep up with my kids”

Research

Through research I developed a user persona that would guide the development of REVIVE’s website.

  • Define audience persona
  • Determine needs and objectives
  • Determine pain points

Samantha’s Goals

  • To chase my children around the back yard and pick them up without pain
  • To work on my posture and office ergonomics
  • To physically keep up with my children as I get older

Samantha’s Pain Points

  • Back and neck pain when playing with my children
  • Poor office ergonomics for at home work
  • Ongoing pain when trying to enjoy everyday life

The website will let users book appointments, learn about services, and our staff which will affect Samantha, a working mom of 2 by providing insight into her office ergonomics and focus on providing excellent client care. We will measure effectiveness by return bookings and tracking patient progress.

Competitor Analysis

We explored other fitness apps, and compared their strengths and weaknesses to ensure REVIVE is competitive in the market.

  • Identify direct and indirect competitors
  • Analyze their offerings and websites
  • Compare their strengths & weaknesses
  • Identify gaps & opportunities

Opportunities

  • Create a memorable and easy to navigate website
  • Ensure consistent branding throughout the booking process
  • Use motion graphics and interactions to improve user experience
  • Establish credibility while also being approachable and supportive
  • Create a good understanding of target audience to ensure all key info is present

Design the Website

We explored other clinics in Calgary, and compared their strengths and weaknesses to ensure REVIVE is competitive in the market.

  • Identify direct and indirect competitors
  • Analyze their offerings and websites
  • Compare their strengths & weaknesses
  • Identify gaps & opportunities

Develop The Website

The high fidelity prototypes were used to develop the live website in Webflow. The designs were tested and reviewed for usability with a small sample group.

  • Develop website in Webflow using various features to include interactions, booking processes, and contact
  • Test website for usability

View Project

Outcomes & Lessons Learned

The goal of this project was to help Jordan & Kirsten launch their website that will allow users to learn more about chiropractic care, and book an appointment.

During this project I continued to work on my developer skills and incorporated motion graphics and interactions, as well as improving on responsive designs and layouts.

While working with the Bryson’s I learned about the when and how to better incorporate the copywriting process with design. We worked on the copy while making the transition from low fidelity designs to high fidelity designs. Moving forward I will allow the client more time to develop the initial drafts of the copy and agree upon the final versions prior to development.

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