Hannah Kaminski

Hannah Kaminski is a Weightlifting & Nutrition Coach providing straight-forward guidance on how to reach your health &fitness goals. We built processes, branding, and designs to launch her coaching business into the online space.

Illustrator, After Effects, XD, Webflow
Designer, developer, strategist
2 months

The Problem

With the ever-changing landscape of fitness in a COVID-19 world, Hannah needed a predictable way to grow her business. Clients are struggling to manage gym closures and online training in a consistent way. Hannah wanted to help bridge the gap and share her knowledge with the community.

The Solution

I created a website for Hannah Kaminski that showcases her olympic weightlifting and nutrition coaching programs in order to bring in more clientele and expand her audience reach.

This problem was worth solving because of how deeply impacted the fitness world was by COVID-19. Hannah needed a way to expand her business while working with ongoing industry shutdowns and limited access to in person coaching.

Pain Points

Access

Growing health concerns poses risks to gym shutdowns

Cost

Personal trainers can be quite costly

COVID Closures

Gym closures and home workouts have been very common in 2020 and 2021

Research & Development

Through research I developed a user persona that would guide the development of Hannah’s programs and website.

  • Define audience persona
  • Determine needs and objectives
  • Determine pain points

By leveraging user research, and Hannah’s current knowledge, we built tiered packages geared towards the user persona’s pain points and goals.

  • Use audience research to build tiered packages/subscriptions
  • Build processes for clients and stakeholders to follow
  • Develop cohesive graphics and designs

Research & Development

Through research I developed a user persona that would guide the development of Hannah’s programs and website.

  • Define audience persona
  • Determine needs and objectives
  • Determine pain points

By leveraging user research, and Hannah’s current knowledge, we built tiered packages geared towards the user persona’s pain points and goals.

  • Use audience research to build tiered packages/subscriptions
  • Build processes for clients and stakeholders to follow
  • Develop cohesive graphics and designs

Wireframes & Prototypes

I created branding and strategy for Hannah to be implemented into her business. Wireframes and prototypes were developed to create drafts of the website that could be easily tested and changed before taking the website into development. We determined the navigation, highlighted sections, and key information that needed to be present on each web page.

  • Define brand strategy (mission, tone, USP)
  • Create authentic designs
  • Develop cohesive graphics
  • Create an on brand, clean, and consistent website

Wireframes & Prototypes

I created branding and strategy for Hannah to be implemented into her business. Wireframes and prototypes were developed to create drafts of the website that could be easily tested and changed before taking the website into development. We determined the navigation, highlighted sections, and key information that needed to be present on each web page.

  • Define brand strategy (mission, tone, USP)
  • Create authentic designs
  • Develop cohesive graphics
  • Create an on brand, clean, and consistent website

Website Development

Webflow was used to develop the designs of Hannah's new coaching website. After Effects and Stripe were used and integrated into the website to make for exiting design, and a seamless user experience.

Website Development

Webflow was used to develop the designs of Hannah's new coaching website. After Effects and Stripe were used and integrated into the website to make for exiting design, and a seamless user experience.

Final Design

The final design for Hannah Kaminski's website.

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Final Design

The final design for Hannah Kaminski's website.

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Outcomes & Lessons Learned

The goal of this project was to help Hannah launch a website so she could easily onboard clients, and grow her business by reaching a larger audience.

During this project we encountered changing circumstances due to the pandemic. Though this is an isolated and unavoidable circumstance, I learned a lot about adapting communication for virtual projects and ensuring clarity.

I also learned about ensuring clients have clear and well-defined processes, with knowledge of the tools they need, prior to launching a website. In addition to the design and development of this project, I helped Hannah create packages for her clients and set up her process that allow her clients to contact and sign up for programming. Since Hannah was not familiar with third party integrations (Stripe), it took additional time to set up and complete the site.

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