Deloitte Healthcare Article Series

I provided project management of thought-ware for national healthcare campaigns during COVID-19, including reporting, email marketing campaigns, and CRM data clean up.

Workfront
Marketing coordinator, project coordinator
3 months

The Problem

Deloitte was overwhelmed with the pandemic quickly disrupting businesses and the economy. The Healhcare & Life Sciences group needed to distribute information in a timely matter to help healthcare clients navigate COVID-19.

The Solution

I worked with various teams to coordinate the publication of multiple health care articles on time and on budget by effectively communicating, tracking, and coordinating with internal stakeholders.

This was worth solving because of the deep impact of COVID-19 and the health sector. It was important to get quality information to market, and inform businesses on how they can adapt to the changing environment.

Pain Points

Time

Deloitte needed to have these articles distributed as quickly as possible

Budget

There was a defined budget set in place to align with the effects of COVID-19

Campaign Coordination

Work with the project manager and stakeholders to determine project scope, timeline, budget, and teams involved to bring the campaigns to the market.

  • Review goals of the campaign
  • Define responsibilities

Campaign Coordination

Work with the project manager and stakeholders to determine project scope, timeline, budget, and teams involved to bring the campaigns to the market.

  • Review goals of the campaign
  • Define responsibilities

Final Project

With with various teams to have the thought-ware published and distributed, and report the progress of the project to the manager.

  • Coordinate with editorial, design, digital, accessibility, and translation teams to develop thought-ware; and prepare the items for publication and distribution
  • Create copy for landing pages and email campaigns
  • Track scheduling and budgets for progress reports
View Project

Final Project

With with various teams to have the thought-ware published and distributed, and report the progress of the project to the manager.

  • Coordinate with editorial, design, digital, accessibility, and translation teams to develop thought-ware; and prepare the items for publication and distribution
  • Create copy for landing pages and email campaigns
  • Track scheduling and budgets for progress reports
View Project

Outcomes & Lessons Learned

In my time at Deloitte I learned a lot about project management and communicating effectively to ensure projects remain on schedule. I learned new and effective ways to track and manage a project that requires working with multiple teams.

Additionally, I developed better time management skills through working various teams across Canada to execute projects.

I developed skills working with programs like CRM and Workfront.

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