AECOM Marketing & Design

I led the design and development of all marketing materials for AECOM Energy Operations & Maintenance Canada.

Illustrator, InDesign, Photoshop, Premiere Pro
Project manager, designer, copyeditor
12 months (ongoing)

The Problem

AECOM lacked local marketing expertise to help improve the look and feel of their designs. They faced difficulty with brand recognition in their market and needed to grow their name.

The Solution

I designed and developed a library of marketing materials for the Energy Operations & Maintenance division of AECOM, to improve presentations, brand awareness, and business development.

This problem was worth solving because this division of AECOM had no existing marketing materials nor had the skillset required to develop them. I taught myself to use Adobe Creative Suite and worked with internal stakeholders to develop materials and marketing campaigns.

Pain Points

Resources

AECOM did not have the skills or resources to create new strategies

Time

AECOM needed this done quickly and efficiently

Brand Recognition

AECOM suffered from poor brand awareness locally

Information Gathering

Work with internal stakeholders and SME’s to develop the copy and content to be incorporated into documents and communications.

  • Schedule meetings with stakeholders
  • Review and edit content

Information Gathering

Work with internal stakeholders and SME’s to develop the copy and content to be incorporated into documents and communications.

  • Schedule meetings with stakeholders
  • Review and edit content

Document Design

Use Adobe Creative Suite to design marketing materials and documents for the business development team.

  • Use AECOM branding standards to layout and design documents in InDesign including brochures, proposals, and bidding documents
  • Use Illustrator for designing additional graphics
View Project

Document Design

Use Adobe Creative Suite to design marketing materials and documents for the business development team.

  • Use AECOM branding standards to layout and design documents in InDesign including brochures, proposals, and bidding documents
  • Use Illustrator for designing additional graphics
View Project

Outcomes & Lessons Learned

While at AECOM I developed the majority of my design skills and program proficiency. I learned about communicating the importance of marketing to individuals in different roles, and presenting my work.

This position also provided me with opportunities to learn more about leadership and project management.

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